![]() ![]() ![]() Do not bombard your readers with multiple topics in one email. Remember only to send one message per email. Keep your content crisp, to the point, and relevant to the recipient, and make your emails worth their time. Call to action - What action do I want the recipient to take upon reading my email?.Image attachment size - What size should images be so they don't take up too much space on someone’s screen when they open them (or don't look blurry if they're too small)?.Body length - How much text should I include in my message body?.Relevancy - Is the content I’m sharing valuable or helpful? Does it sound salesy?.Subject line length - Is it too long? Too short?.Subject line - Is it clickbaity or relevant?.When writing cold emails, keep the following factors in mind: Writing Cold Emails That Don’t Get You Blacklisted This rule applies even if the person has opted in for your emails and even if they've already replied once or twice before-you still shouldn't send multiple messages within a short period of time (like within 24 hours). If you're trying to get a lot of people on board with your business, the last thing you want is for them to feel like they've been inundated by spam. Particularly when your list has many such leads, when email servers see that your emails aren’t being opened, they send them straight to spam!Īnd while you’re at it, remove duplicate contacts from your list to save up space for important leads. Not only does it cost you extra, but it also hurts your email deliverability. There’s no point in sending emails to addresses that are no longer in service. Remove Inactive Recipients From Your List You can also segment audiences of specific locations or industries, making targeting leads with different requirements easier. ![]() It's best to segment based on who you are emailing and what type of information they might be interested in receiving from you. You do this by grouping similar people together. Pre-segmenting is vital for ensuring you're not overwhelming your recipients with too much information and keeping your emails relevant. Otherwise, it will look like you're just blasting out an extensive list of email addresses. It's essential to send bulk emails only if you have the right audience. Do this for 10-12 weeks-that’s how long it usually takes to warm up a new account.Analyze what’s working and what’s not and pivot your cold emailing strategy.Keep your email server’s sending limit on check.Gradually increase the emails by 5-10 every day.Send as few as 10 emails per day with a new email account.This will give you a better idea of the response rate you can expect from your prospects when sending them large amounts of data at once. How to Avoid Getting Your Emails Blacklisted Warm Up Your Email Accountīefore you send bulk emails, it's essential to warm up your email account by sending emails to friends, colleagues, and acquaintances first (or using a tool like Super Send). This could happen in both cases-whether you’re sending a cold email or they had opted in to receive emails from you. Your leads mark you as ‘spam’ if they don’t find your content valuable or relevant.These mail servers basically run a quality and spam check on the email content and large volumes and frequency of emails. Your recipient’s mail server doesn’t let your emails land in their inbox and send them to the spam folder.It restricts spammy content and even gets suspicious if you suddenly increase your bandwidth from, say, a few 100 a week to 5000 a week! ![]()
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